Cemex: Real-Time Optimization in a cement plant
Real-time optimization
OPTIBAT® enables real-time, AI-powered optimization at Cemex’s Balcones cement plant, improving process stability, increasing yield and asset utilization, and reducing energy consumption through continuous adjustments that adapt to changing operating conditions.

From 2023
Ongoing Service
Real-Time Optimization at a cement plant
Client
Cemex, Balcones, Texas (USA)
Description
Cemex is a multinational construction materials company focused on building a better future for communities worldwide. The company produces and markets cement, ready mix concrete, aggregates, and related construction materials such as admixtures and mortars, enabling construction projects across its markets.
Industry
Why AI, Why Now?
Turning process variability into consistent performance
Cement production faces constant variability from raw materials, equipment wear, and changing operating conditions. Differences in operator experience add further complexity, making consistent performance difficult to sustain across shifts. At Cemex’s Balcones plant, OPTIBAT® addresses these challenges through continuous, AI-driven micro-adjustments, helping stabilize operations, reduce energy waste, and preserve process knowledge while allowing operators to focus on critical tasks.
The Problem
Heavy industry, and cement manufacturing in particular, faces a complex and interconnected set of operational challenges that directly impact efficiency, costs, and sustainability. Every shift brings variability — driven by quality fluctuations, asset wear, and the ever changing human factor in the control room. When left unaddressed, this variability erodes performance, environmental compliance, and asset lifespan.
Energy mismanagement compounds the problem: excess or incorrect energy use not only raises costs but generates avoidable CO2 emissions and risks severe physical damage to critical equipment such as kiln refractory, mills, and liners. Layered on top of this is the growing nowledge gap — as experience operators rotate or r tire, leaving plants increasingly exposed. Together, these factors create a cycle of instability that makes consistent, high-performance operations exceptionally difficult to achieve and even harder to scale globally.
The Solution
Addressing these challenges requires a solution capable of bringing stability, intelligence, and adaptability across all plant assets simultaneously.
OPTIBAT®, by OPTIMITIVE, is a unified AI platform that delivers stability, intelligence, and real-time optimization across plant assets, from the raw mill to the kiln.
Through continuous micro-corrections, it guides process variables toward optimal conditions, helping prevent equipment damage, energy waste, and quality deviations. Each critical signal is individually modeled, validated, and monitored, ensuring decisions reflect both process data and operational reality.
The system dynamically adapts to changing conditions, incorporating external events such as feed failures and downstream disruptions. By automating routine adjustments on supporting assets, including mills, OPTIBAT® enables operators to focus their expertise on critical tasks.
Closing the knowledge gap
By encoding process intelligence into an autonomous system, plants are no longer dependent on the experience of any single operator — making consistent, high-performance operations achievable regardless of shift rotation or workforce changes...
Process yield
Asset utilization
Energy consumption
success study
Solutions applied to Advancion
Operational stability, safety and maintainability
Delivering advanced data-driven monitoring and real-time optimization capabilities is one of the solutions.
Consistent product quality
Optimize production with OPTIBAT®. Leverage real-time data to predict quality outcomes, reduce variability, and ensure product consistency while boosting efficiency and profitability.
Lower CO₂ emissions and measurable sustainability impact
Advanced emissions management by OPTIBAT®. Use AI models to monitor energy and process conditions in real-time, automatically applying optimal strategies to reduce emissions without sacrificing quality or safety.
Maximized throughput with lower energy use
Maximize yield with OPTIBAT®. Continuously analyze process data to anticipate disturbances and push assets to their maximum sustainable limits while maintaining stable, continuous operations.
Improve energy efficiency
Reduce energy consumption with OPTIBAT®. Implement Real-Time Optimization to identify invisible inefficiencies and maximize energy efficiency in your industrial operations without compromising quality.
success study
Reviews of customer
Edmo Gutiérrez shares how the relationship between Cemex and OPTIMITIVE has evolved over the past few years. He highlights the combination of process expertise and AI-powered technology as the key.
Detailed Review
Design Execution
Project Planning
Budget Management
Implementation
Professionalism
Real-time optimization processes using Artificial intelligence are a key component of our digital transformation journey. In OPTIMITIVE we found people that had a real passion to improve our processes with a technology that closed the loop from insight to action, exactly what we wanted, with an approach that combines true industrial knowledge with AI autonomy.
Today we see OPTIMITIVE not as a supplier, but as a technology partner.

Edmo Gutiérrez
Digital Transformation Executive of Cemex









