OPTIMITIVE receives the investment of Cemex to further spearhead AI-based Optimization across the Industry

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Published:22 de April de 2025

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Categories: Cement | Company

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Through Cemex Ventures, Cemex’s corporate venture capital (CVC) and open innovation unit, the NYSE listed group has executed an investment agreement with the Spanish company after years of strategic collaboration.

The agreement follows outstanding results achieved by Cemex with OPTIBAT, OPTIMITIVE’s solution for Real-Time Optimization through closed-loop AI, as well as the shared commitment to enhancing efficiency and sustainability of production by reducing energy consumption.

Cemex seeks to scale OPTIBAT across its portfolio of production facilities as part of its Digital Innovation in Motion ecosystem, with the goal of agile large-scale deployments in the near future. In addition, OPTIBAT accelerates the reduction of operational carbon footprint and increase of energy efficiency, in line with the Future in Action program to become a net-zero CO₂ company.

This collaboration is a clear example of how cutting-edge technologies are transforming the building materials sector of the future.

“OPTIMITIVE has a robust customer base across a large number of sectors, making it an ideal partner that reinforces Cemex’s commitment to transforming the industry through collaboration with breakthrough technologies,” said Alfredo Carrato, Investment and Open Innovation at Cemex Ventures. “We are excited about this partnership with OPTIMITIVE, given the impressive results they have already achieved in Europe & the United States in projects to date with Cemex.”

“Since our first engagement with CEMEX, we have always been confident that our relationship would be long-lasting. Now, thanks to their strong technological vision and commitment to reducing their carbon footprint, they have chosen to continue supporting OPTIMITIVE through this investment”, commented Fernando de la Prida, CEO at OPTIMITIVE. “This decision reflects the high level of satisfaction among our clients and the competitive advantages that OPTIBAT brings to their operations.”

 

About Cemex Ventures

Launched in 2017, Cemex Ventures focuses on helping overcome the main challenges and capitalizing on the opportunity areas in the construction ecosystem through solutions that consider sustainability. Cemex Ventures has developed an open collaborative platform to lead the revolution of the construction industry, engaging startups, entrepreneurs, universities, and other stakeholders to tackle the challenges in the construction environment and shape the industry’s future. For more information on Cemex Ventures, please visit: www.cemexventures.com

 

About Cemex

Cemex is a global construction materials company that is building a better future through sustainable products and solutions. Cemex is committed to achieving carbon neutrality through relentless innovation and industry-leading research and development. Cemex is at the forefront of the circular economy in the construction value chain and is pioneering ways to increase the use of waste and residues as alternative raw materials and fuels in its operations with the help of new technologies. Cemex offers cement, ready-mix concrete, aggregates, and urbanization solutions in growing markets around the world, powered by a multinational workforce focused on providing a superior customer experience enabled by digital technologies. For more information, please visit: www.cemex.com

 

More information: https://www.cemexventures.com/deep-dive-optimitive/